You have two tabs open and a purchase to justify. One is Whalesync, one is Unito. Both sell the same headline: change a record in one tool and it changes in the other, in both directions, without a person retyping anything.
The headline is where the similarity ends. These two products are sold to different people, connect to different software, publish different sync speeds, and count what you owe in completely different units. Picking the wrong one usually shows up as either a connector that does not exist or an invoice you did not model.
Disclosure: this page is published by Airtable to Sheets, a Google Sheets add-on that competes with both of these tools on the Airtable-to-Sheets job specifically. Everything below about Whalesync and Unito comes from their own pricing, integration and help pages, checked on 22 July 2026.
Whalesync sells two-way sync between a short list of database-shaped and website-shaped tools, advertises it as live, and charges by how many records you keep in sync, starting at $5 a month for 250 records. Unito sells two-way sync across roughly 60 work-management, CRM and marketing tools with per-side rules and field mapping, publishes 5 to 15 minute updates on its self-serve plans, and charges by how many work items you keep in sync, with no dollar figures shown on its public pricing page.
Quick comparison
Every figure below was taken from the vendor's own pages on 22 July 2026.
| Whalesync | Unito | |
|---|---|---|
| Pricing unit | Records in sync | Items in sync |
| Lowest published price | $5/month, 250 records | Not published on the pricing page |
| Where prices are shown | On the pricing page for the two lower tiers | In the app, after you start a trial |
| Stated sync speed | "Live" on every tier | 5 to 15 minute updates on self-serve, live syncing on enterprise |
| Connectors named | 14 apps named across the site | 60+ tools listed on the integrations page |
| Tool families | Databases, no-code bases, website CMSs, some CRM | Project management, ITSM, dev tracking, CRM, ads and marketing, spreadsheets |
| Direction | Two-way | Two-way |
| Free trial | 2 weeks | 14 days, up to 500 items in sync |
| Annual discount | "Save up to 20% with yearly billing" | Not published |
| Going over the limit | Higher tiers extend to 50,000 records | Automatic upgrade to the closest plan at the next billing cycle |
Start with the connector list, not the feature list
This is the axis that settles it for most readers, and it settles it before price ever comes up. If only one of these two connects the software you already run, the rest of the comparison is decoration.
Whalesync names 14 apps across its site: Airtable, Webflow, Notion, Supabase, WordPress, Google Sheets, Wix CMS, Stripe, Postgres, Memberstack, HubSpot, Salesforce, Affinity and Apollo. That is a list of places you keep structured records and places you publish them. The pairings the site puts forward are Airtable to Webflow, Notion to WordPress, Airtable to Supabase, Google Sheets to Wix CMS. A database on one side, a website or an app on the other.
Unito lists more than 60 tools, shaped by a different job entirely. The core is work trackers: Jira including Data Center and Service Management, Asana, Trello, ClickUp, monday.com, Smartsheet, Wrike, Linear, Azure DevOps and ServiceNow. Around it sit GitHub, GitLab and Bitbucket, then Salesforce, HubSpot, Pipedrive and Intercom, then ads and forms sources such as Google Ads, Mailchimp and Typeform, then Google Sheets, Microsoft Excel, Snowflake, PostgreSQL and Stripe. Unito is built for two departments running two different trackers, neither of which will move.
The overlap is small: Airtable, Google Sheets, Notion, Postgres, HubSpot, Salesforce, Stripe. If your pair sits outside it, you are not really choosing between these products at all.
Sync speed, as each vendor states it
Whalesync's pricing page prints "Live" against every tier, and its homepage says that when data changes in one app, it syncs to the other instantly. No interval is published anywhere on the site.
Unito publishes an interval and puts it inside the plan structure. Its pricing page describes self-serve plans as coming with standard cloud connectors and "5-15 minute updates", and reserves "live and historical data syncing" for enterprise plans. Its help pages give the reason: where a connected tool supports webhooks, Unito hears about a change immediately, and where it does not, Unito checks on a fixed interval. Those pages also note that Unito throttles its own requests to stay inside each tool's rate limits, which adds delay on large flows.
Unito's speed therefore depends on which two tools you picked and which plan you are on, and the vendor says so in public. Whalesync makes one claim for all tiers and does not break it down.
What each one is counting when it bills you
Both charge for the size of the thing kept in sync rather than for how much it changes, and both say updates are unmetered. The difference is what gets counted.
Whalesync counts records in sync. A record becomes one the first time it syncs, and after that it can change as often as you like at no extra cost. The published tiers on 22 July 2026:
- Personal, $5/month. 250 records in sync. Connectors: Airtable, Notion, Supabase, WordPress.
- Starter, $20/month. 500 records in sync. Adds Google Sheets, Memberstack, Postgres, Stripe, Webflow and Wix CMS, for 10 connectors.
- Plus. $40 a month at 1,000 records in sync, selectable up to 50,000, with the price rising as you raise the count. All connectors, including Attio, HubSpot and Pipedrive. Email and chat support.
- Pro. $200 a month at 2,000 records in sync, selectable up to 50,000. All connectors, priority support and a security assessment.
Two-week free trial on all tiers, and the page says you save up to 20% with yearly billing without printing the yearly figures.
Unito counts items in sync. Its documentation defines an item as a work item such as a task, ticket, row, issue, contact or opportunity, counted whenever Unito is watching it for changes. Every copy counts, so syncing one task from Jira to Asana is two items in sync, not one, and subtasks count as their own items. Fields do not count, so comments, descriptions, dropdowns and custom fields are free, and changes and API calls are not counted at all.
Unito's public pricing page publishes no dollar figures. It names two self-serve plans, Basic and Pro, and tells you to see pricing options in the app; enterprise pricing goes through sales. The page explains the inputs rather than the price: which connectors you need, how many items you keep in sync, and which features your use case requires. The 14-day trial covers up to 500 items in sync with unlimited flows, unlimited mapped fields and live updates, and excludes closed work items and streamed attachments. Cross your item limit in normal use and Unito's help pages say your plan is upgraded automatically to the closest appropriate one at your next payment cycle, with advance notice.
For anyone who has to bring a number to a meeting, that is a real difference. Whalesync quotes two of its four tiers on a public page. Unito quotes none of them until you are inside a trial.
Mapping rules and what happens on both sides
Unito's Airtable and Google Sheets integration page shows its configuration model: a flow is defined by what creates what in each direction, field mapping that covers comments, assignees and attachments as well as ordinary fields, and rules that decide which items are eligible to sync at all. When two teams need to see each other's work but only some of it, the filter on each side is the feature being bought.
Whalesync sells the opposite instinct: fewer decisions, visual field mapping, and a sync you switch on. Its two-way sync page describes changing a record in either tool and finding it right in both, down to linked records, images and rich text. Neither vendor publishes a conflict-resolution model for the case where the same field changes on both sides between syncs, so if that matters to your data, ask each of them before you buy.
